Post by account_disabled on Dec 21, 2023 6:08:17 GMT
We are all different, each of us thinks and searches differently. Eight out of ten users would use different search queries, but we would all have the same thing in mind. Google decided to do something about this back in 2012, when it introduced compatibility with close variants. Whether the user is searching for " tickets to England ", " tickets to England " or " tickets to England ", he always has the same thing in mind and there is a need for relevant advertisements to be displayed for the queries entered . For this reason, starting in late September, Google will launch a close match preset extension for exact and phrase match keywords .
image Automatic extension to C Level Executive List match close variants in practice When creating a new report, there is no need to enter long lists of keywords with various typos, errors, abbreviations and plurals even for exact and phrase matches. Just enter a few basic phrases and put more effort into the list of negative words. After the obtained keyword performance data is sufficient, it will be important to optimize according to search queries and then add negative words to make the ads as relevant as possible. Some of us won't even notice the change because we're using the extension. For now, there is an option in the Adwords campaign settings to disable the display of ads for identical or similar variants of keywords.
This option will no longer be possible from the end of September. A more significant difference in the performance of campaigns can thus be registered by those who are now prohibited from displaying ads automatically for various misspellings and variants. image Google Adwords keyword matching options According to Google statistics, the ability to expand exact match keywords by matching their close variants resulted in a 150% increase in clicks and a 10% reduction in cost per click for a particular client . Thus, the extension leads to a greater reach of potential customers and an increase in the click-through rate. Exclusionary words? Yes, but with caution. As I hinted above, instead of adding a bunch of keywords, let's jump into adding a bunch of negative words.
image Automatic extension to C Level Executive List match close variants in practice When creating a new report, there is no need to enter long lists of keywords with various typos, errors, abbreviations and plurals even for exact and phrase matches. Just enter a few basic phrases and put more effort into the list of negative words. After the obtained keyword performance data is sufficient, it will be important to optimize according to search queries and then add negative words to make the ads as relevant as possible. Some of us won't even notice the change because we're using the extension. For now, there is an option in the Adwords campaign settings to disable the display of ads for identical or similar variants of keywords.
This option will no longer be possible from the end of September. A more significant difference in the performance of campaigns can thus be registered by those who are now prohibited from displaying ads automatically for various misspellings and variants. image Google Adwords keyword matching options According to Google statistics, the ability to expand exact match keywords by matching their close variants resulted in a 150% increase in clicks and a 10% reduction in cost per click for a particular client . Thus, the extension leads to a greater reach of potential customers and an increase in the click-through rate. Exclusionary words? Yes, but with caution. As I hinted above, instead of adding a bunch of keywords, let's jump into adding a bunch of negative words.