Post by account_disabled on Mar 5, 2024 6:41:58 GMT
What does Disney have to do with your e-commerce? Can you learn marketing from a theme park? It may be something for a communications agency or a creative agency to associate things that don't fit together very well, but we like it that way. However, Mr. Walt Disney was already ahead of all of us put together in 1955, when he opened his first theme park. Have you ever been to Disneyland? If you have never done it, you should go: not only because it is a magical place where everyone smiles and without even realizing it you have already bought a hundred useless gadgets that you will never use but which make you feel like a child again, but above all because there is only to learn regarding organization, communication and marketing. An example to study.
What I mean is that Disneyland Anheim (Los Angeles) is a well-oiled machine, generating about 16 million visitors a year, employing about 65,000 people, and costing about $100 million a year in maintenance alone. Why am I telling you all this? Basically because if we cluster the real strengths of the theme park we can draw 5 golden rules that we could apply to any e-commerce site, shop or business that targets Hong Kong Telegram Number Data the UDS (the Man on the Street) . Let's see the reasons that make that park an incredible place and how they could be useful to us too. Focus on new technologies. For some time now you can go around the park without a wallet or hotel keys but simply with your bracelet which replaces everything that is annoying, such as credit cards or your wallet or the card that opens the door of your hotel room.
Add to this that they deliver any type of purchase made in any shop to your room, so you don't even have to carry around a thousand bags. This dramatically increases the consumer's experience in the park. At least until the bill arrives in the room. What can we learn from all this? If new technology gives you any competitive advantage, take advantage of it. Hug her. Be the first to experience. Use data to make decisions. These popular bracelets do more than make the customer experience unforgettable. In their privacy, each customer's movements are tracked, each attraction queue measured in its waiting times, each purchase monitored and marked on the map. This allows you to make informed decisions on traffic flows, on the stores that perform best, on the attractions that have biblical waiting times and therefore to better manage each of these critical variables, making the park experience ever better.
What I mean is that Disneyland Anheim (Los Angeles) is a well-oiled machine, generating about 16 million visitors a year, employing about 65,000 people, and costing about $100 million a year in maintenance alone. Why am I telling you all this? Basically because if we cluster the real strengths of the theme park we can draw 5 golden rules that we could apply to any e-commerce site, shop or business that targets Hong Kong Telegram Number Data the UDS (the Man on the Street) . Let's see the reasons that make that park an incredible place and how they could be useful to us too. Focus on new technologies. For some time now you can go around the park without a wallet or hotel keys but simply with your bracelet which replaces everything that is annoying, such as credit cards or your wallet or the card that opens the door of your hotel room.
Add to this that they deliver any type of purchase made in any shop to your room, so you don't even have to carry around a thousand bags. This dramatically increases the consumer's experience in the park. At least until the bill arrives in the room. What can we learn from all this? If new technology gives you any competitive advantage, take advantage of it. Hug her. Be the first to experience. Use data to make decisions. These popular bracelets do more than make the customer experience unforgettable. In their privacy, each customer's movements are tracked, each attraction queue measured in its waiting times, each purchase monitored and marked on the map. This allows you to make informed decisions on traffic flows, on the stores that perform best, on the attractions that have biblical waiting times and therefore to better manage each of these critical variables, making the park experience ever better.